Panasonic Industry Europe is proud to announce its collaboration with RED Horticulture, an international scale up company specializing in innovative smart lighting solutions for greenhouse horticulture. This partnership will integrate Panasonic Industry's Bluetooth^TM wireless modules into RED's advanced lighting systems, further enhancing crop yields and promoting sustainable agricultural practices.

RED Horticulture is empowering growers by providing solutions that maximize crop potential while minimizing energy consumption. By combining advanced hardware, patented software and agronomic expertise, RED is at the forefront of revolutionizing greenhouse horticulture. As part of this mission, Panasonic Industry’s wireless communication modules are playing an important role in ensuring RED’s lighting systems operate efficiently in demanding greenhouse environments.

“Partnering with RED Horticulture allows us to contribute to their mission to provide more sustainable and energy-efficient lighting solutions to a world where high-tech greenhouses are vital for ensuring producing healthy food in the present and future,” said Chetan Joshi, Lead Product Manager of Panasonic Industry. “Our experience in driving radio performance in Bluetooth Mesh and other mesh networking protocols aligned perfectly with RED’s requirement for seamless networking for growth lighting control efficiency in horticulture.”

The collaboration with Panasonic Industry will offer RED enhanced reliability and performance, with a proven track record of zero failures in harsh greenhouse conditions. RED's choice of Panasonic Industry was driven by the sense of customer satisfaction, technical support and the quality standard of the products provided.

“As the horticulture market faces increasing pressures, particularly in the energy prices, our commitment to innovate in dynamic lighting for cost reduction, with an easy wireless retrofit is more vital than ever. Panasonic Industry’s expertise in IoT solutions complements our vision for a sustainable future in greenhouse horticulture,” stated Timo Spruijt, CCO at RED Horticulture. “Through strategic partnerships like this, we aim to continuously develop dynamic and practical solutions designed to meet the complex challenges growers face.”

This strategic partnership between Panasonic Industry and RED Horticulture highlights both companies' commitment to advancing solutions that enhance productivity and promote sustainability in the agricultural sector.