EM Microelectronic, a company of the Swatch Group, designs and manufactures Ultra-low power ICs for small portable devices and green IoT. A leading Swiss innovator, EM has been serving the RFID market for 30 years with passive, active and semi-active ICs covering all frequency ranges: LF, HF, UHF, 2.4 GHz.

With the first mass deployments more than a decade ago, EM has pioneered the adoption of UHF RFID in retail, paving the way for the emergence of RAIN RFID. The company continues to drive new applications with its em|echo family, combining RAIN RFID and NFC in a single RAINFC IC, enabling new consumer experience and product authentication functionalities on top of traditional use cases.